tan·gi·ble
Studio Tangible emerged from our commitment in crafting identities that evoke emotions and engage the senses in experiential ways. The seeds of our studio were sown in the belief that branding goes beyond the visual aesthetics; it is about transforming these ideas into tangible and immersive experiences through visual storytelling.
Rachelle Tan
We strive to uncover the beauty in your beginnings and ignite confidence in your brand’s future by crafting bespoke brand narratives that resonates inherently with the core of your business.
Through an iterative and collaborative approach, we transform simple insights into immersive brand experiences that speaks to your audience on a multitude of levels. We ground our work in forging memorable brand experiences at every touch-point; creating last impressions that carves your space in a crowded marketplace.
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+ matcha lattes
+ puppy cuddles
+ moscato d’asti
+ coffee crema
+ cute coffee shops
+ double-stuffed oreos
+ sunshine
+ stationery stores
+ peanut butter
+ homecooked meals
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Rachelle originates from Malaysia but has grown her roots in Bangkok. She spent her early childhood in Hong Kong before moving to Bangkok where she spent her formative years developing her love for arts and design. She ventured to London to pursue her passion in graphic design where she was able to find her specialization in branding.
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Rachelle showcases her versatility as an artist, creating designs that resonate with a global audience while celebrating the unique blend of her multicultural background. Her distinctive background and experiences, continues to inspire and captivate with her artistry, demonstrating the true power of a globally infused design perspective.
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explore
As industries become more saturated, brands need to adapt to an ever-changing marketplace. We must be bold and creative in our approach, craft compelling brand narratives and deliver experiences. Successful brands are those that not only adapt to change but explores creative new channels that breaks through the noise and captures attention.
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empower
Branding is a vessel that carries a business’ beliefs, personality and inspirations. By establishing a strong and cohesive brand presence, businesses can differentiate themselves from competitors with newfound confidence and credibility. When businesses embraces branding, it embraces the opportunity to confidently communicate its value proposition.
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experiential
We feel before we think. Branding goes beyond being a mere visual medium; it is a holistic experience that encompasses every touchpoint and touchpoint. It is the sum of all experiences, from the first encounter with a brand’s website to the unboxing of a product. A successful brand experience builds trust and forges meaningful connections.